10 Things I Learned Our Clients Value In 2023
Key Lessons From 2023
One of the things we started doing in 2023 that we had not tried before was focusing on google reviews After every job we did this year we requested a google review and ended with 30 reviews! That is 37% of people taking the time out of their busy day to leave us a review. I know how writing a review is inconvenient and so I am thrilled about that number! What I am even more thrilled about is we do not have a single review under 5 stars! Now that its the end of the year I decided to take all of our reviews and look at the key words of what people chose to write about us. I am a firm believer that by listening to what our customers view as important we can ensure we are focused on what is important to them and focus 2024 on exactly that. Here is what we have learned about our customers needs based off of these 10 keywords.
1. Positive
Positive was tied for first as the highest keyword. I thought this was interesting because people are afraid that they will have a negative experience when choosing a local painter. The barrier to entry is low for painting companies however it is very uncommon for people to report back a positive experience working with their painting company.
2.Quality
This one was less surprising to me. Quality and attention to detail is key in painting services. When people are spending their money on their home they want to make sure they are using quality products that will keep their home protected.
3.Great
I loved this one! As Jim Collin’s says in his book Good to Great “Go from good to great because good is the enemy of great” Providing good painting services is the enemy of providing great painting services!
4.Professional
I would be mad if this wasn’t on there! To take pride in your work and to ask others to trust you with their homes requires demonstrating expertise and professionalism each step of the way.
5.Recommend
This year 40% of our work came from return customers and referrals from previous customers! By focusing on quality and customer service we hope The Proud Paintbrush is a company our clients can continue to feel proud to recommend as your painting contractor!
6.Pleasure
This was a cool one! Painting shouldn’t feel like a chore! And a painting contractor should be easy to work with. Your transforming your home into a beautiful space and that is an exciting thing. We seek to make all of your interactions with each of our staff a wonderful experience.
7.Fantastic
We are honored that our customers choose to use this word and promise to continue to strive for fantastic paint jobs and a fantastic painting experience.
8.Communication
Communication is key. From the schedule of the estimate to the final walk through we are actively seeking to make sure that your vision is coming to life, your questions are all answered and all your concerns are addressed. This of all the 10 words one we really focus on and is one of the ways we are seeking the distinguish ourselves in the industry is through our communication.
9.Quickly
We understand you are letting us into your home and we do not take that for granted. Through an efficient system we are ensuring that your house is painted quickly with out sacrificing quality. We seek to never be in your for longer than 5 days for an interior painting project and same for exterior painting.
10.Affordable
As a local painting company we have the edge on some the big corporate painting companies in the area. We do not have a massive marketing budget, we do not have a team of sales reps and admins all over the country. Our goal is to make sure Sugar Land, Missouri City and Richmond home owners are having their houses painted at a price that is fair and affordable.
Thank You!
Thank you so much to all of our previous clients! We truly appreciate your business and as we go into 2024 we are excited to see what our customers have to say about us this year. We appreciate your feedback so much and if there is a word missing on this list feel free to leave us a review so we know what is important to you!!
